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AI & Search

Perplexity’s Ranking Factors and How They Can Be Used in SEO

Understanding how search engines rank content is essential for effective website promotion. When a single dominant search engine has clear, well-docum

Natalia Sukhina August 13, 2025

AI & Search

The Great Decoupling: How AI Overviews are Changing the Game for the SEO Industry

Google's AI Overviews have become a real challenge for the SEO industry due to a phenomenon that Darwin Santos called "The Great Decoupling." All e-co

Natalia Sukhina June 20, 2025

AI & Search

Should Your Business Be Showing Up in ChatGPT Results?

Not every company needs to prioritize being mentioned in ChatGPT responses — but for many, it’s becoming a valuable visibility channel. Businesses tha

Natalia Sukhina May 26, 2025